
Built in the 1960s, the Masaryk Towers on Columbia Street is now home to the world’s most exclusive gym. The Lower East Side has always been a place where the breeding ground becomes the proving ground, and Masaryk is no different. So while you might not have what it takes to make it inside, Nike has partnered with local artist Sam Friedman to create a Masaryk-inspired mural outside.

And if you’ve never been in, here’s a sneak peek:

Blue Bear Outside 5-Panel Cap
Fifty and Fifty: The State Mottos Project
Making It: Ellsworth & Clyde
Kyrie Irving’s Commercial For Foot Locker
Supreme x Nike Air Force 1
This Is Why I Still Buy CDs
Akomplice Fall 2012 Collection
Making It: Blunt Umbrellas
KICKS/HI x Vans Vault Authentic LX
Making It: Lia Neal
Supreme x Nike SB Dunk Low
How To Make It Presents: Bardo “Game Tape” Mixtape
The Ring Maker
WINWEL Spring/Summer 2012 Collection
Kanye West Presents: Cruel Summer
The 100th SNL Digital Short
Making It: Tanner Goods
The Making Of: KAWS x Ikepod Horizon Watch
Photos: Kate Upton by Terry Richardson
Sneakercube by Pawel Nolbert