LeBron James and the ring maker go way back to the days of Akron afros and high school dunks. When one sliced through the paint, the other carved through wax. Together, their journey has proven that even those destined for greatness have to earn it. You knew Nike Basketball would have an epic spot planned for King James as soon as the buzzer sounded, and here it is.

Blue Bear Outside 5-Panel Cap
Fifty and Fifty: The State Mottos Project
Making It: Ellsworth & Clyde
Kyrie Irving’s Commercial For Foot Locker
Supreme x Nike Air Force 1
This Is Why I Still Buy CDs
Akomplice Fall 2012 Collection
Making It: Blunt Umbrellas
KICKS/HI x Vans Vault Authentic LX
Making It: Lia Neal
Supreme x Nike SB Dunk Low
How To Make It Presents: Bardo “Game Tape” Mixtape
The Ring Maker
WINWEL Spring/Summer 2012 Collection
Kanye West Presents: Cruel Summer
The 100th SNL Digital Short
Making It: Tanner Goods
The Making Of: KAWS x Ikepod Horizon Watch
Photos: Kate Upton by Terry Richardson
Sneakercube by Pawel Nolbert