If you’re looking to step your bag game up, look no further than Herschel Supply Co. Inspired by rolling hills, ocean waves and endless campfire nights, their Fall 2012 collection is one of their best to date.

Herschel Supply Co.

Herschel Supply Co.

Herschel Supply Co.

Herschel Supply Co.

Herschel Supply Co.

Herschel Supply Co.

Herschel Supply Co.

Herschel Supply Co.

Herschel Supply Co.

Herschel Supply Co.

Herschel Supply Co.

Herschel Supply Co.

Herschel Supply Co.

Herschel Supply Co.

Herschel Supply Co.

Herschel Supply Co.

Herschel Supply Co.

Herschel Supply Co.

Herschel Supply Co.

Herschel Supply Co.

Also, be sure to go behind the scenes to see how it all went down:

Herschel Supply Co.’s Fall 2012 collection is available now at their online store and stockists worldwide.