How To Make It | #howtomakeit

The Blogger PROJECT

by Aron Phillips on Jan 20, 2013 • No Comments

The Blogger PROJECT, curated by lifestyle impresario Marcus Troy, brings together influential members of the online community to create content with the best brands in the contemporary market. And for PROJECT NYC, which kicks off tomorrow at Pier 92, I’ve been invited to join.

Interview / Sneakers

Exclusive: The Story Behind The Nike Roshe Run

by Aron Phillips on Apr 16, 2012 • 14 Comments

Sneakerheads that were saving their money for the release of the Nike Air Yeezy 2 this April have luckily found solace in a shoe that won’t break the bank: the Nike Roshe Run.

Interview / Photography

Interview: Sebastian Copeland

by Aron Phillips on Mar 27, 2012 • 3 Comments

I’ve interviewed a lot of people in my life, but no one as interesting as photographer Sebastian Copeland. While his early work ranged from fashion and advertising to album covers and celebrities, a conversation he had about global warming in the late-’90s changed everything.

Interview / Music

Interview: ZZ Ward

by Aron Phillips on Feb 28, 2012 • No Comments

Chances are you’ve never heard someone quite like ZZ Ward. And that’s just fine with her. Because after you do, you’ll be hooked.

Interview / Photography

Interview: Gari Lamar Askew II

by Aron Phillips on Feb 20, 2012 • No Comments

After catching up with photographer Gari Lamar Askew II about his time in the studio with Freddie Gibbs, I decided to dig deeper.

Music / Photography

Exclusive: In The Studio With Freddie Gibbs

by Aron Phillips on Feb 20, 2012 • No Comments

Without a doubt, Freddie Gibbs is one of the best emcees in the game right now. And during a recent recording session in L.A. with songstress ZZ Ward, photographer Gari Lamar Askew II was able to capture some awesome images of the process.

Movies

The Trailer

by Aron Phillips on Feb 1, 2012 • 2 Comments

Get excited…

The Latest

Advertising / Sports

Dikembe Mutombo’s Commercial For GEICO

by Aron Phillips on Feb 1, 2013 • No Comments

After Dikembe Mutombo‘s success in the digital video game realm with Old Spice, I’m not surprised he booked this ad with GEICO. After all, only folks saving hundreds of dollars on car insurance could be happier than the four-time NBA Defensive Player of the Year blocking everything in his way.

Design / Fashion / Style

Parra x Thrasher Magazine “Credit Card” T-Shirt

by Aron Phillips on Jan 31, 2013 • No Comments

From Vans to Skate Mental, Parra has a long history of collaborating with skate brands. So it only makes sense that Thrasher Magazine joins the illustrious list.

Art / Design

Parra x Kidrobot “Pierced” Vinyl Sculpture

by Aron Phillips on Jan 31, 2013 • No Comments

After the success of his first collaboration with Kidrobot last June, Parra is back with his second edition of “Pierced” – this time in grayscale.

Art / Design / Sneakers / Sports

A Discussion: Carmelo Anthony & Dave White

by Aron Phillips on Jan 30, 2013 • No Comments

The last time Carmelo Anthony was in London, he helped Team USA bring home the gold. Back in town for a game, ‘Melo joined British artist Dave White to talk about a special collaboration.

Fashion / Style

Todd Snyder x Champion Capsule Collection Preview

by Aron Phillips on Jan 23, 2013 • No Comments

It doesn’t matter who you are or how stylish you’ve become, you grew up with some Champion in your closet. It was a staple. So I can fully understand (and get behind) why designer Todd Snyder jumped at the chance to collaborate with the iconic brand to create a men’s sportswear line.

Fashion / Style

PROJECT NYC: Day 2

by Aron Phillips on Jan 23, 2013 • No Comments

Day 2 from PROJECT NYC was another great day. And today we’re going to finish up strong. If you haven’t had a chance to make it to Pier 92 just yet, take a look behind the scenes to see what’s been going down.

Design / Fashion / Style

Making It: Archibald Optics

by Aron Phillips on Jan 22, 2013 • No Comments

While the relationship between Britain and Japan began in 1600, it’s gone to a whole new level in 2013 thanks to Archibald Optics. Combining classic British design and modern Japanese craftsmanship, the direct-to-customer luxury eyewear brand already has Jude Law calling them – and they just launched two weeks ago.

Fashion / Style

OSC Cross “The Painted Fishmonger” Jacket

by Aron Phillips on Jan 22, 2013 • No Comments

There is no substitute for quality craftsmanship. So if you can build something designed to last for years, you’re going to stand out from the pack. OSC Cross coats are not only waterproof, windproof and warm, they’re also sealed with a lifetime warranty.

Fashion / Style

Fjällräven Fall/Winter 2013 Preview

by Aron Phillips on Jan 22, 2013 • No Comments

Although Fjällräven needs no introduction globally, the 52-year-old Swedish brand has somehow maintained a limited U.S. presence. Expect that to change.