Sneakerheads that were saving their money for the release of the Nike Air Yeezy 2 this April have luckily found solace in a shoe that won’t break the bank: the Nike Roshe Run. The simple yet elegant new silhouette from Nike Sportswear is currently the frontrunner for Rookie of the Year, and I decided to get up with designer Dylan Raasch to find out how it all came together. *** *** *** How To Make It: When did the design process start for the Nike Roshe Run? Dylan Raasch: The design process for the Roshe started back in the fall of 2010. I was asked to bring ideas to a Nike Sportswear Fall 11 seasonal brainstorm session, which focused on ways of bringing value to a lower price point. I was the only designer in a group of merchandisers, marketing and sales people, and when I presented the concept behind the Roshe the room was crickets. Apparently the idea was too abstract at that point, but I knew there was something there, so I decided to develop the design in my free time. How To Make It: What was your original design goal: simply a new silhouette, something to hit … Continue reading Exclusive: The Story Behind The Nike Roshe Run