How To Make It | #howtomakeit

The Blogger PROJECT

by Aron Phillips on Jan 20, 2013 • No Comments

The Blogger PROJECT, curated by lifestyle impresario Marcus Troy, brings together influential members of the online community to create content with the best brands in the contemporary market. And for PROJECT NYC, which kicks off tomorrow at Pier 92, I’ve been invited to join.

Interview / Sneakers

Exclusive: The Story Behind The Nike Roshe Run

by Aron Phillips on Apr 16, 2012 • 14 Comments

Sneakerheads that were saving their money for the release of the Nike Air Yeezy 2 this April have luckily found solace in a shoe that won’t break the bank: the Nike Roshe Run.

Interview / Photography

Interview: Sebastian Copeland

by Aron Phillips on Mar 27, 2012 • 3 Comments

I’ve interviewed a lot of people in my life, but no one as interesting as photographer Sebastian Copeland. While his early work ranged from fashion and advertising to album covers and celebrities, a conversation he had about global warming in the late-’90s changed everything.

Interview / Music

Interview: ZZ Ward

by Aron Phillips on Feb 28, 2012 • No Comments

Chances are you’ve never heard someone quite like ZZ Ward. And that’s just fine with her. Because after you do, you’ll be hooked.

Interview / Photography

Interview: Gari Lamar Askew II

by Aron Phillips on Feb 20, 2012 • No Comments

After catching up with photographer Gari Lamar Askew II about his time in the studio with Freddie Gibbs, I decided to dig deeper.

Music / Photography

Exclusive: In The Studio With Freddie Gibbs

by Aron Phillips on Feb 20, 2012 • No Comments

Without a doubt, Freddie Gibbs is one of the best emcees in the game right now. And during a recent recording session in L.A. with songstress ZZ Ward, photographer Gari Lamar Askew II was able to capture some awesome images of the process.

Movies

The Trailer

by Aron Phillips on Feb 1, 2012 • 2 Comments

Get excited…

The Latest

Advertising / Fashion / Movies / Style

Prada Candy

by Aron Phillips on Mar 25, 2013 • No Comments

After co-writing Moonrise Kingdom together, Wes Anderson and Roman Coppola have teamed up with Prada to direct a modern-day interpretation of Jules et Jim.

Art / Design / Sneakers

Harsky x Nice Kicks Capsule Collection

by Aron Phillips on Mar 12, 2013 • No Comments

While he might not be an avid collector, Robb Harskamp‘s love of basketball fuels his passion for sneakers. So it only made sense that the new Austin resident connected with Nice Kicks for his inaugural SXSW experience.

Sneakers / Sports

Nike KD V “Easter” Edition

by Aron Phillips on Mar 12, 2013 • No Comments

By now you’ve seen Kevin Durant‘s latest signature shoe, the Nike KD V. But I guarantee you’ve never seen it like this.

Sneakers / Sports

Nike Kobe 8 System “Easter” Edition

by Aron Phillips on Mar 12, 2013 • No Comments

By now you’ve seen Kobe Bryant‘s latest signature shoe, the Nike Kobe 8 System. But I guarantee you’ve never seen it like this.

Sneakers / Sports

Nike LeBron X Low “Easter” Edition

by Aron Phillips on Mar 12, 2013 • No Comments

By now you’ve seen LeBron James‘ latest signature shoe, the Nike LeBron X. But I guarantee you’ve never seen it like this.

Music / Sports

Take A Supermodel To Work: Episode 2

by Aron Phillips on Feb 12, 2013 • No Comments

It’s been 10 months since the first episode of Skullcandy‘s “Take A Supermodel To Work” web series launched, but Kate Upton has been a busy girl.

Advertising / Fashion / Movies / Style

Fashion Film

by Aron Phillips on Feb 6, 2013 • No Comments

Looking to make a splash before their new line, Viva Vena, launches later this month, designers Lisa Mayock and Sophie Buhai tapped commercial director and fashion photographer Matthew Frost to lampoon the world he lives in.

Art

Preview: Parra at Jonathan LeVine Gallery

by Aron Phillips on Feb 5, 2013 • No Comments

After releasing two collaborative projects last week, Parra finds himself back in the States this month for a new solo exhibition. Tracy Had a Hard Sunday, on view from February 23 through March 23, features a series of new works on canvas, paper and ceramic at the Jonathan LeVine Gallery.

Advertising

Will Ferrell’s Old Milwaukee Super Bowl Commercial

by Aron Phillips on Feb 4, 2013 • No Comments

If you thought last year’s Old Milwaukee Super Bowl commercial was awesome, Will Ferrell decided to take things to a whole new level in 2013. But just like last year, chances are you never saw it on TV.