LeBron James on Nike+ Basketball
Now that you’ve been introduced to Nike+ Basketball, it’s time to learn more about it from the best player (maybe athlete) in the world. “I think Nike+ Basketball will change the game,” says LeBron James. “Giving every player access to this level of information will have a huge impact on the way players train and...
The Future of Nike+
First unveiled for running products in 2006, Nike+ has grown into a community of over six million digitally connected athletes – a number that is set to expand with the recent launch of the Nike+ FuelBand. Today, Nike took it to a whole other level unveiling Nike+ Basketball and Nike+ Training, two new experiences connecting...
Nike Reintroduces The Hyperdunk
Along with the new uniforms, Team USA will have some new kicks this summer as well. Reintroducing the Nike Hyperdunk, part of the new Nike Lunarlon Collection. An innovative combination of advanced Flywire technology and a basketball-specific Lunarlon cushioning system, this light, more supportive, durable and breathable shoe is expressly designed to meet the demands...
First Look: 2012 USA Basketball Uniforms
If you’re a jersey aficionado like me, then you love it when Nike releases the uniforms for the Olympics. Today is that day. Combining Nike’s lightest, most technologically advanced textiles with iconic graphics, the Nike Hyper Elite uniform helps boost players’ performance and communicates the pride of USA Basketball.
Nike Sportswear “March Madness” Collection
With March Madness right around the corner, Nike Sportswear has unveiled a limited edition collection for seven of their college basketball powerhouses: Arizona, Connecticut, Duke, Florida, Kentucky, Michigan State and Syracuse. With custom Destoyer jackets, AW77 hoodies, crewnecks, t-shirts, hats and shoes, it’s easy to be true to your school. Every team has its colors,...
Nike Zoom KD IV “All-Star” Edition
By now you’ve seen Kevin Durant‘s latest signature shoe, the Nike Zoom KD IV. But I guarantee you’ve never seen it like this. Introducing the “All-Star” edition, made exclusively for KD’s third NBA All-Star Game on Feb. 26. Inspired by space exploration, graphics in this galactic collection pay homage to the supernova – arguably the...
Nike Zoom Kobe VII System “All-Star” Edition
By now you’ve seen Kobe Bryant‘s latest signature shoe, the Nike Zoom Kobe VII System. But I guarantee you’ve never seen it like this. Introducing the “All-Star” edition, made exclusively for the Black Mamba’s 14th NBA All-Star Game on Feb. 26. Inspired by space exploration, graphics in this galactic collection pay homage to the supernova...
Nike LeBron 9 “All-Star” Edition
By now you’ve seen LeBron James‘ latest signature shoe, the Nike LeBron 9. But I guarantee you’ve never seen it like this. Introducing the “All-Star” edition, made exclusively for King James’ eighth NBA All-Star Game on Feb. 26. Inspired by space exploration, graphics in this galactic collection pay homage to the supernova – arguably the...
Nike Zoom KD IV “Black History Month” Edition
By now you’ve seen Kevin Durant‘s latest signature shoe, the Nike Zoom KD IV. But I guarantee you’ve never seen it like this. Introducing the “Black History Month” edition, in celebration of the 36th anniversary of Black History Month. Inspired by the achievements and pioneering spirit of three important teams – the 1996 USA Basketball...
Blue Bear Outside 5-Panel Cap
Fifty and Fifty: The State Mottos Project
Making It: Ellsworth & Clyde
Kyrie Irving’s Commercial For Foot Locker
Supreme x Nike Air Force 1
This Is Why I Still Buy CDs
Akomplice Fall 2012 Collection
Making It: Blunt Umbrellas
KICKS/HI x Vans Vault Authentic LX
Making It: Lia Neal
Supreme x Nike SB Dunk Low
How To Make It Presents: Bardo “Game Tape” Mixtape
The Ring Maker
WINWEL Spring/Summer 2012 Collection
Kanye West Presents: Cruel Summer
The 100th SNL Digital Short
Making It: Tanner Goods
The Making Of: KAWS x Ikepod Horizon Watch
Photos: Kate Upton by Terry Richardson
Sneakercube by Pawel Nolbert
