Wieden+Kennedy | How To Make It

The City That Made Me

by Aron Phillips on Jan 7, 2013 • No Comments

Carmelo Anthony was born in Brooklyn, raised in Red Hook and now holds the responsibility of leading the New York Knicks back to the NBA Finals for the first time this millenium. Every time he steps on the court, he is playing for Gotham City, and the expectations have never been higher.

Advertising / Sports

Find Your Greatness

by Aron Phillips on Jul 25, 2012 • No Comments

Although Nike isn’t an official sponsor of the London 2012 Olympic Games, you knew they weren’t going to let one of the year’s largest sport moments go unnoticed. And as we’ve come to expect from them and Wieden+Kennedy over the years, each campaign outdoes the next.

Advertising / Sports

ESPN “Michael Jordan” Commercial

by Aron Phillips on Apr 17, 2012 • No Comments

Have you ever wondered what it would be like to share a name with a superstar? Watch as ESPN follows an ordinary man who has been saddled with a legendary name. It’s not crazy, it’s sports.

Advertising / Sports

Wieden+Kennedy’s Top 10 “This Is SportsCenter” Commercials

by Aron Phillips on Feb 14, 2012 • No Comments

In the history of ad campaigns, there are none that can hold a candle to ESPN‘s “This Is SportsCenter” commercials. The brainchild of Wieden+Kennedy has produced almost 400 spots in 17 years, and has no plans to stop any time soon. Perhaps the most amazing fact about the ongoing series is that the ads air...