Photos: Alexa Chung by Guy Aroch

I won’t be surprised if you’ve never heard of Alexa Chung. But ask any of your friends in England, and they’ll definitely know who she is. Following the success of Superga‘s 100-year anniversary shoot last year featuring the British fashion icon, the brand decided to take her involvement to the next level. As creative director for their Spring/Summer 2012 campaign, Chung had free rein. Next stop, Miami.

“Go create.” That was the only direction Superga gave her before embarking on the shoot. So she hit the road with world-renowned photographer Guy Aroch to capture the fun, carefree lifestyle of a canvas shoe brand through her own persona. This is what she came back with.