Jordan Brand always does it big during NBA All-Star Weekend, and this year will be no different. Hot off the release of the Air Jordan 2012, the brand has set up what it’s calling the Air Jordan 2012 Flight Lab in Orlando.

The Flight Lab is a mobile retail unit that provides an elevated experience to explore the Air Jordan 2012’s interchangeable technology. The dynamic layout utilizes customized training drills, interactive content and enhanced media to introduce the shoe’s personalized performance system. While accompanied by a dedicated tour guide, you will have the opportunity to engage Jordan Brand’s three performance silos – Fly Around, Fly Over, Fly Through – followed by an immersive technology exhibition. The experience culminates with an opportunity to “Choose Your Flight” by configuring a limited heritage colorway of the Air Jordan 2012 adapted to your game.

The Flight Lab will be open Feb. 23-25 from 10 a.m. until 9 p.m., as well as Feb. 26 from noon until 6 p.m. at the following location:

Florida Mall (grass area)
8001 S. Orange Blossom Triangle
Orlando, FL 32809

Also, inside the mall Jordan Brand will be executing a takeover of Footaction, with player appearances from Team Jordan athletes Chris Paul (2/23), Dwyane Wade (2/24), Carmelo Anthony (2/25) and Joe Johnson (2/25). And if the space is anything like last year’s in Los Angeles, be on the lookout for special guest and limited edition items.

Here’s a sneak peek inside the Flight Lab:

Air Jordan 2012 Flight Lab