Personally I’m a Google guy, but you can’t blame Bing for trying. In the next phase of their “Bing is for Doing” campaign, the search engine will be highlighting several musicians over the next few weeks. First up, Theophilus London, doing his thing from the studio to the stage to the street.

In this spot, which will appear in different lengths online and in movie theaters, London shares why he is not an overnight sensation, how important individuality is to him, and why he wants to inspire people to be better.