First, Theophilus London. Next? Wiz Khalifa. That’s right, Pittsburgh’s favorite son is the latest to receive the spotlight in the “Bing is for Doing” campaign. Doing his thing as he works his way toward hip-hop superstardom, he’s hustling, he’s creating and he’s shining on stage.

In this spot, which will premiere during the 54th Grammy Awards on Sunday, Wiz provides an insider look at his creative process, his closet and how to order takeout for the basketball court.