For years, stores have released branded apparel for their customers, but it’s been a recent phenomenon that these same shops have actually created their own full-blown collections. While the Bodega line over the years has primarily consisted of small pieces such as t-shirts and hats, this spring the crew from Boston is prepared to share its identity with the rest of the fashion world. As you can see, the collection keeps its color palette simple, but one pattern that is used throughout the entire line is camouflage, appearing on jackets, hoodies, shirts and shorts. Check out Fiona Boyd‘s awesome photos of the collection below.

Bodega

Bodega

Bodega

Bodega

Bodega

Bodega

Bodega

Bodega

Bodega

Bodega

Bodega

Bodega’s Spring/Summer 2012 collection is available now at their flagship in Boston, online store and select stockists worldwide.