It seems I stumble upon a new brand I like every other day, and today it happens to be Victate. The London-based label started in 2009, was founded by Edward Li when he was just 17. Three years later, their Summer 2012 collection brings a tour de force. Printed on their own custom blanks, Victate’s staple Heritage graphics are back on crisp white tees, while their hats and accessories show the brand’s fine craftsmanship and attention to detail. And for those of you really looking to step your fashion game up, make sure you check out their Private Stock collection on the site. You won’t find much like it in the marketplace today.

Victate

Victate

Victate

Victate

Victate

Victate

Victate

Victate

Victate

Victate

Victate’s Summer 2012 collection is available now at their online store and select stockists worldwide.